Microsoft's Groove Music, launched in 2012 as Xbox Music, allowed users to stream, purchase, and enjoy music on multiple devices. Despite a vast library of songs and personalized features, the Groove Music Pass subscription service was discontinued in 2017, with Microsoft shifting its focus to partnerships with platforms like Spotify.
Revamp the Groove Music App, enhancing its aesthetics while preserving key features. Compare both interfaces across categories to understand user preferences in appearance. Gather insights from current and potential users to create a visually appealing experience.
In Architecture school, our design philosophy emphasized learning from existing designs. Rather than reinventing the wheel, I studied successful designs, borrowing ideas, and avoiding mistakes. This approach guided me in redesigning the interface I was working on.
I explored various audio player designs, drew inspiration from existing interfaces, and iteratively refined my vision from lo-fi to high-fidelity mockups, incorporating ideas from different layouts and features.
So far every design decision made to improve the app’s UI had been based on personal assumptions, now it’s time to see what the data says, how do both interfaces compare in the eyes of users and potential users.
Following a preference test that validated users' favor for the redesigned UI, I gleaned actionable insights from the results, incorporating them into the design. After several refinement iterations, the final high-fidelity mockups were produced, as showcased below.
In this project, I redesigned the home page of Groove Music and conducted preference tests to help me gain insights into how real-world users would feel about the new interface and to know how it compared to the original interface across certain important areas.
